Friday, 1 October 2010

Promoting your News Resource: Read all about it!

I have been doing some SEO work for BSR-Russia.com an English language online news service covering Business in Russia.

Part of my remit was to boost traffic, increase page rank and get the site up the alexa rankings. Although working to a tight budget, me and my team have managed to boost their traffic by about 300% based on the most recent daily averages.

So, whats the secret to success in SEO for an online magazine?

I could go on an on about strategies, budgets, social media and so on, explaining the intricacies of it all - but that wouldn't be interesting reading. Instead below are my top 10 tips for getting a quick boost to traffic for your news website:

1. Make sure the site is optimised for search engines.

2. Make sure your XML sitemap is in place and updates automatically whenever new news items are added.

3. Submit your XML sitemap to Google, Yahoo and Bing

4. Get listed on Google News! Make sure you produce a Google specific XML sitemap - according to their needs. This will give you serious Google juice - and help you get picked up by other news directories and indexes. It will also give you firepower when requesting backlinks and inclusion in other news engines.

5. Submit the RSS feed to NewsNow.co.uk  

6. Get listed on ABYZ News Links - they have strong PR and will give you good Google Juice!

7. Set-up a Twitter feed so your healdines go out on twitter automatically.

8. Get yourself on Linked-in.com and setup a news feed and company page.

9. Get listed on Moreover.com by using their API to autoping them when you publish a new story

10. Consider paying TailorMadeSEO.com to do all the above and much more on your behalf!

2 comments:

  1. I love your posts. They are truly informative.

    Somehow you forgot the hugest of them all.
    Facebook!

    ReplyDelete
  2. Haha - yes, well spotted. Thanks. :)

    ReplyDelete