I am trying to get back into writing and journalism, having gotten a little bit rusty since shunning writing news (or doing anything) on SurfLondon.co.uk in favour of paid work back in 2001.
So, in addition to this blog, I have taken on a couple of regular writing gigs to brush up on my skills, while also helping some clients of TailorMadeSEO.com to improve their SERPs.
So, from today onwards you will find I will be writing several pieces a week on Email Marketing and Email Deliverability, for EmailExpert.org. I will continue writing the Freelance Market Review, for WhichLance.com and will also be contributing a few stories each week to BSR-Russia.com, a rapidly growing English language news site focused on Business, Politics and Economics in Russia.
I am thinking about some other writing offers which have cropped up - but will share more later!
Monday, 11 October 2010
Wednesday, 6 October 2010
Online outsourcing up by 40%
I just completed the Q2 review of Freelance marketplaces for WhichLance.com, the report found that spend on the leading freelance marketplaces in the 2nd quarter of 2010 was up 40% on the figures for the first quarter. Over $70m was spent on the leading marketplaces between March and June this year, up from $50m in the first three months of the year.
If you haven't started to take advantage of the cost benefits of outsourcing online, then check out WhichLance.com to find out which freelance marketplaces are the best to use for outsourcing your project online.
If you are worried about getting stung, you could always use TailorMadeSupport.com, we offer outsourcing intermediary services at low cost, shouldering the risk and project managing the delivery of your project.
If you want to read more about the performance of freelance marketplaces and the increase in online outsourcing in 2010 view the Freelance Marketplace Review here: http://whichlance.com/review/freelance-market-review-q2-2010.pdf
If you haven't started to take advantage of the cost benefits of outsourcing online, then check out WhichLance.com to find out which freelance marketplaces are the best to use for outsourcing your project online.
If you are worried about getting stung, you could always use TailorMadeSupport.com, we offer outsourcing intermediary services at low cost, shouldering the risk and project managing the delivery of your project.
If you want to read more about the performance of freelance marketplaces and the increase in online outsourcing in 2010 view the Freelance Marketplace Review here: http://whichlance.com/review/freelance-market-review-q2-2010.pdf
SEO made simple
We have just launched the beta version of our SEO Report tool. The tool, which is free to use will automatically generate an SEO Report for your website.
The Free SEO Report has been written with lay-people in mind so technical terms are explained in plain English and problems are flagged, it also attempts to make recommendations for improvements.
The SEO tool analyses both on-site and off-site search engine performance, analysing things like meta-tags, descriptions, keywords, keyword density, xml sitemap and H1 tags for the on-site analysis.
The off-site analysis looks at the number of backlinks on popular search engines, Google PageRank, Alexa Rank and similar.
We are looking for feedback on the tool, so please give it a test: http://tailormadeseo.com/seo-report
The Free SEO Report has been written with lay-people in mind so technical terms are explained in plain English and problems are flagged, it also attempts to make recommendations for improvements.
The SEO tool analyses both on-site and off-site search engine performance, analysing things like meta-tags, descriptions, keywords, keyword density, xml sitemap and H1 tags for the on-site analysis.
The off-site analysis looks at the number of backlinks on popular search engines, Google PageRank, Alexa Rank and similar.
We are looking for feedback on the tool, so please give it a test: http://tailormadeseo.com/seo-report
Friday, 1 October 2010
Promoting your News Resource: Read all about it!
I have been doing some SEO work for BSR-Russia.com an English language online news service covering Business in Russia.
Part of my remit was to boost traffic, increase page rank and get the site up the alexa rankings. Although working to a tight budget, me and my team have managed to boost their traffic by about 300% based on the most recent daily averages.
So, whats the secret to success in SEO for an online magazine?
I could go on an on about strategies, budgets, social media and so on, explaining the intricacies of it all - but that wouldn't be interesting reading. Instead below are my top 10 tips for getting a quick boost to traffic for your news website:
1. Make sure the site is optimised for search engines.
2. Make sure your XML sitemap is in place and updates automatically whenever new news items are added.
3. Submit your XML sitemap to Google, Yahoo and Bing
4. Get listed on Google News! Make sure you produce a Google specific XML sitemap - according to their needs. This will give you serious Google juice - and help you get picked up by other news directories and indexes. It will also give you firepower when requesting backlinks and inclusion in other news engines.
5. Submit the RSS feed to NewsNow.co.uk
6. Get listed on ABYZ News Links - they have strong PR and will give you good Google Juice!
7. Set-up a Twitter feed so your healdines go out on twitter automatically.
8. Get yourself on Linked-in.com and setup a news feed and company page.
9. Get listed on Moreover.com by using their API to autoping them when you publish a new story
10. Consider paying TailorMadeSEO.com to do all the above and much more on your behalf!
Part of my remit was to boost traffic, increase page rank and get the site up the alexa rankings. Although working to a tight budget, me and my team have managed to boost their traffic by about 300% based on the most recent daily averages.
So, whats the secret to success in SEO for an online magazine?
I could go on an on about strategies, budgets, social media and so on, explaining the intricacies of it all - but that wouldn't be interesting reading. Instead below are my top 10 tips for getting a quick boost to traffic for your news website:
1. Make sure the site is optimised for search engines.
2. Make sure your XML sitemap is in place and updates automatically whenever new news items are added.
3. Submit your XML sitemap to Google, Yahoo and Bing
4. Get listed on Google News! Make sure you produce a Google specific XML sitemap - according to their needs. This will give you serious Google juice - and help you get picked up by other news directories and indexes. It will also give you firepower when requesting backlinks and inclusion in other news engines.
5. Submit the RSS feed to NewsNow.co.uk
6. Get listed on ABYZ News Links - they have strong PR and will give you good Google Juice!
7. Set-up a Twitter feed so your healdines go out on twitter automatically.
8. Get yourself on Linked-in.com and setup a news feed and company page.
9. Get listed on Moreover.com by using their API to autoping them when you publish a new story
10. Consider paying TailorMadeSEO.com to do all the above and much more on your behalf!
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