A great start to 2011 for TailorMadeSupport and its clients

Its been a while since our last blog post. I have been immersed in fulfilling two very different marketing contracts for new clients we acquired at the end of 2010.

The first, an online marketing assignment for Devonshires Solicitors, a London City Law firm who we have been working with to raise their online profile. Its early days but our integrated online 'White Hat' activity has secured the firm page 1 listings for a broad range of relevant and highly competitive search terms in a matter of months.

The firm is now listed on page one of Google for terms including "Solicitors", "London Solicitors", "City Law Firm", "Solicitors EC2", "London Lawyer" and many more. We are pleased with the results and look forward to working with the firm for the foreseeable future to build on the foundations we have laid, further enhance their online presence and break into the social media space in the months ahead.

The second major contract we have been working on is an offline marketing and PR assignment for Freelancer.com, one of the most popular websites in the World! This assignment involved media planning, negotiation and buying around the launch of the Freelancer.co.uk website. Together with working on PR and obtaining media exposure.

The integrated advertising campaign broke in February and included a range of outdoor formats including 500 London Taxis, from Taxi Media (for which we were awarded campaign of the month), 100 billboards across London, Ads on the Glasgow Subway and sponsorship of the James Max Show on LBC Radio. Other activity included print advertising in relevant B2B publications, sponsorship of digital newsletters and online advertising including a homepage takeover of the Manchester Evening News website for 1 week. The activity was a resounding success. We negotiated discounts of up to 90% on some media, and an average discount of 65% across the board.

Our PR Activity for Freelancer has already secured some major media coverage including a case study on BBC World, a feature on the Register and an interview on the James Max show on LBC. Other activity included an interview for Entrepreneurship Interviews.  Articles in Outsource Magazine and Start Your Business Magazine will follow in the weeks ahead.

We are delighted to be working with companies as big as Freelancer and Devonshires Solicitors and look forward to expanding our client base in the weeks and months ahead. If you want help with your online or offline marketing, or indeed any other support service for small and medium businesses then we would be pleased to discuss your requirements in more details - provided you are not a solicitor - or an outsourcing marketplace - as we only take on 1 major client in any niche to avoid conflicts of interest and to ensure we can deliver the best possible service to all our clients.

Check out our website (which still needs to be redeveloped) or ring me on 07966 960 625.